On Print
“In today’s digital world, its easy to discard print media and focus solely on Social Media, PPC, website optimisation and other online media.
However, print is still alive. And in this digital age, perhaps even more relevant and potent than ever before. Consumers are bombarded with ads, emails and online content, so much so that its hard to breakthrough to the right audience.
That’s where print media comes in. Over decades, print has refused to disappear, and with good reason. It works. The response rate of direct mail 37% higher than email marketing, and young people implicitly trusting print more than digital content (somewhat surprisingly).”
